Hit beauty brand CLE Cosmetics is back with new shades of its signature Melting Lip Powder.
One of CLE Cosmetics' most loved products is its Melting Lip Powder, which is essentially a pigmented powder that transforms into a matte lip tint when applied with a little friction. Now, this magical lip tint product comes in even more hues for fans to love. This fall, fans can get their hands on fall-friendly shades such as Lady Guava, which is a rich coral orange shade with hints of pink. There's also Berry Mauve, which is a more deep pink-purple hue. Best of all, the Melting Lip Powder can double as an eyeshadow or blush in a pinch.
The new Melting Lip Powder hues are now available for purchase online.
Image Credit: CLE Cosmetics
What's Driving This Trend
- Powdered Lipstick Innovation
- Cosmetics companies can experiment with innovative powder-to-matte lipstick formulas to create unique and appealing lip products.
- Multi-functional Makeup
- The trend of versatile makeup products that can also be used as eyeshadow or blush is likely to continue, with brands offering more options to consumers.
- Expanded Product Lines
- Cosmetics companies can benefit from expanding their product lines by offering more shades of their popular products to attract and retain customers.
Who This Affects Most
- Cosmetics
- Cosmetics companies can explore new product lines and innovative formulations to capture a larger market share in the highly competitive industry.
- Fashion
- Fashion companies can leverage the trend of multi-functional makeup to create complementary products such as coordinated eyeshadows and blushes for their apparel lines.
- Beauty Subscription Services
- Companies offering beauty subscription services can include innovative powdered lipsticks in their monthly boxes to attract new customers and retain existing subscribers.
