'Serum Foundation' is the name of an innovative skincare and beauty product from Canadian brand The Ordinary that's in extremely high demand. In the first week of introducing two 'Colours' products, Coverage Foundation and the Serum Foundation, the brand received orders for more than 250,000 units.
Part of the reason that the brand's Serum Foundation has become such a sensation is that it boasts a weightless formula that also provides light coverage, effectively combining the properties of a skincare serum with a foundation makeup. The cruelty-free and vegan product also boasts a formula is free from alcohol, oil, nuts, soy and gluten. On top of this, the product is extremely affordable, retailing for under $7 CAD.
The innovative Serum Foundation is offered in a range of 21 different shades, from Very Fair to Very Deep.