Within the world of skincare, consumers are embracing prebiotic and probiotic ingredients in microbiome skincare as a means of bolstering the body's first line of defense.
Over the past few years, consumers have become familiar with a variety of fermented food and beverages, as well as their benefits and an understanding of the role that good gut health plays in one's overall health and well-being. Similarly, consumers are eager to invest in microbiome-boosting skincare that acknowledges the role that a healthy microbiome plays in radiant skin.
Some of the most innovative skincare products take the form of fast-acting treatments and multi-step systems with products that work in tandem to deeply support the skin's natural barrier and thousands of beneficial bacteria that it is home to.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
