BIOK Laboratorija, a leading manufacturer of cosmetics in Lithuania, recently decided to bring three of its brands together under a new umbrella brand by the name of '/kili•g/.' This brand name comes from a word that references the pleasant emotional experience of butterflies in one’s stomach.
The logo, packaging and identity for the new brand were designed to be playful but also purposefully communicate the fact that it offers skincare solutions for those with sensitive skin. As such, the /kili•g/ derma products for men and women are touted as being "like medicine on a cosmetics shelf," with some of the options including allergy-friendly, probiotic face creams, shampoos, body wash, hand creams and other functional solutions.
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