Mixable Makeup Serums

The ONE/SIZE B12 Base Thinner Vitamin Pearl Serum Has a Versatile Formula

The ONE/SIZE B12 Base Thinner Vitamin Pearl Serum is a new skincare product formulated with versatility in mind to work well for a variety of consumer preferences. The skincare product is formulated for use on its own to provide a series of potent actives directly to the skin, but can also be mixed with a makeup base like a foundation to enhance it with skin-nourishing properties. This comes as a clever new solution that takes skincare and makeup trends into account by providing consumers with a way to elevate their existing favorites with desirable ingredients.

The ONE/SIZE B12 Base Thinner Vitamin Pearl Serum is reported by the brand to reduce the appearance of fine lines in two weeks thanks to the vitamins B12, C and E in the formula. The product also features ceramides, adenosine, beta gluon, hyaluronic acid and vegan crushed pearls for a touch of shine.

Hybrid Skincare-makeup Products
Combining skincare benefits with makeup functionality, innovative products like this serum blur the lines between cosmetics and skin health.
Customizable Beauty Solutions
Versatile formulas that allow consumers to personalize their beauty routines represent a shift towards bespoke skincare experiences.
Vitamin-infused Cosmetics
The incorporation of vitamins and active ingredients into beauty products addresses the consumer demand for multifunctionality and health benefits.

Who This Affects Most

Cosmetics Industry
The fusion of skincare and makeup products presents a significant opportunity for companies to adapt to changing consumer demands.
Skincare Industry
Leveraging multifunctional products that merge skincare benefits with traditional makeup can redefine product strategies and consumer engagement.
Health and Wellness Industry
Emphasizing formulations that enhance skin health within the beauty sector aligns with growing consumer priorities on wellness-focused products.
SCORE
6.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 82%
Freshness 40%