Pretty Vulgar, a cosmetics brand that's celebrated by beauty fanatics for its immaculate packaging and positive mantra that celebrates diversity and individuality, updated its selection with The Feathers Mascara.
The long-wearing mascara comes in a luxurious tube that's colored Millennial pink and white, and is shaped like a Greek pillar. On top of the tube, a tiny bird is featured in a matching hue of metallic pink -- making the product instantly recognizable. The bird on the tube corresponds with the shape of the mascara brush as well, which is made to resemble a feather.
Due to its innovative shape, Pretty Vulgar's The Feathers Mascara is able to create dramatic length and volume -- all while nourishing hairs with pro-vitamin B5 and sodium hyaluronate.
What Makes This Trend Stand Out
- Feather-inspired Mascaras
- More brands may be inspired to create unique shaped mascara brushes based on animals and their parts to enhance mascara application.
- Luxury Packaging in Cosmetics
- Cosmetic brands may be prompted to invest in high-end packaging to make their products stand out on shelves and entice customers.
- Nourishing Mascara Formulas
- More cosmetic brands may look to create mascaras that also nourish and condition eyelashes to appeal to health-conscious customers.
Sectors Adopting This
- Cosmetics Industry
- The cosmetics industry has an opportunity to stay competitive by investing in innovative packaging and formula technologies to create unique products.
- Beauty Manufacturing Industry
- Manufacturers in the beauty industry have the opportunity to create specialized mascara brushes using animal, plant or other unique shapes that can help in easy and effective mascara application.
- E-commerce Industry
- E-commerce industry may create a niche to sell exclusive cosmetic brands with unique packaging, ingredients and formulas to differentiate themselves in the market and generate new revenue streams.
