Madison Reed's New Product Camouflages Grey Roots in Ten Minutes
Mary Van Puymbroeck — May 23, 2017 — Fashion
References: madison-reed & brit.co
Hair color brand Madison Reed has released Root Reboot, a mess-free root touch-up system that will cover grey roots in ten minutes
Many root touch-up systems feature messy or oozy applicators that are difficult to handle. With an easy-to-use sponge applicator, the product ensures that users don't have to worry about a mess, and there is no clean up required. Instead of combing the product through the hair or applying imprecise color, users can directly target problem areas with a sponge applicator. The user simply mixes the developer into the applicator, applies it to their part and hairline and shampoos the product out. The result is a seamless blend of color that will last for two weeks.
At $25, this mess-free root touch-up system solves at-home color woes with its innovative applicator and quick process. Users are able to extend time between salon visits while maintaining a beautiful color.
Many root touch-up systems feature messy or oozy applicators that are difficult to handle. With an easy-to-use sponge applicator, the product ensures that users don't have to worry about a mess, and there is no clean up required. Instead of combing the product through the hair or applying imprecise color, users can directly target problem areas with a sponge applicator. The user simply mixes the developer into the applicator, applies it to their part and hairline and shampoos the product out. The result is a seamless blend of color that will last for two weeks.
At $25, this mess-free root touch-up system solves at-home color woes with its innovative applicator and quick process. Users are able to extend time between salon visits while maintaining a beautiful color.
Trend Themes
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Mess-free Root Touch-ups — Opportunity for innovation in creating mess-free root touch-up systems with easy-to-use applicators
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Quick and Easy Hair Color Solutions — Potential for developing products that provide quick and efficient hair color touch-ups
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Extended Salon Visits — Chance for disruption in the salon industry by offering products that help customers extend time between salon visits
Industry Implications
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Hair Care Products — Opportunity for hair care industry to develop innovative root touch-up products
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Beauty and Cosmetics — Potential for disruption and innovation in the beauty and cosmetics industry through the development of mess-free root touch-up solutions
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Salon Services — Opportunity for salons to adapt and offer extended root touch-up services
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