Hair color brand Madison Reed has released Root Reboot, a mess-free root touch-up system that will cover grey roots in ten minutes
Many root touch-up systems feature messy or oozy applicators that are difficult to handle. With an easy-to-use sponge applicator, the product ensures that users don't have to worry about a mess, and there is no clean up required. Instead of combing the product through the hair or applying imprecise color, users can directly target problem areas with a sponge applicator. The user simply mixes the developer into the applicator, applies it to their part and hairline and shampoos the product out. The result is a seamless blend of color that will last for two weeks.
At $25, this mess-free root touch-up system solves at-home color woes with its innovative applicator and quick process. Users are able to extend time between salon visits while maintaining a beautiful color.
What's Driving This Trend
- Mess-free Root Touch-ups
- Opportunity for innovation in creating mess-free root touch-up systems with easy-to-use applicators
- Quick and Easy Hair Color Solutions
- Potential for developing products that provide quick and efficient hair color touch-ups
- Extended Salon Visits
- Chance for disruption in the salon industry by offering products that help customers extend time between salon visits
Who This Affects Most
- Hair Care Products
- Opportunity for hair care industry to develop innovative root touch-up products
- Beauty and Cosmetics
- Potential for disruption and innovation in the beauty and cosmetics industry through the development of mess-free root touch-up solutions
- Salon Services
- Opportunity for salons to adapt and offer extended root touch-up services
