Madison Reed's New Product Camouflages Grey Roots in Ten Minutes

 - May 23, 2017
References: madison-reed & brit.co
Hair color brand Madison Reed has released Root Reboot, a mess-free root touch-up system that will cover grey roots in ten minutes

Many root touch-up systems feature messy or oozy applicators that are difficult to handle. With an easy-to-use sponge applicator, the product ensures that users don't have to worry about a mess, and there is no clean up required. Instead of combing the product through the hair or applying imprecise color, users can directly target problem areas with a sponge applicator. The user simply mixes the developer into the applicator, applies it to their part and hairline and shampoos the product out. The result is a seamless blend of color that will last for two weeks.

At $25, this mess-free root touch-up system solves at-home color woes with its innovative applicator and quick process. Users are able to extend time between salon visits while maintaining a beautiful color.