In the same way that powder-to-cream lip products have become popular in the world of K-beauty, cream-to-powder cosmetics are also emerging as convenient alternatives to traditional eyeshadow palettes.
Julep introduced its Eyeshadow 101 Crème-to-Powder Eyeshadow Stick in an-easy to use applicator that does away with bulky packaging and sponge wands. On one end of the product is a creamy formula that can be applied directly to the eye area for lasting, all-day color. Once applied from the stick, the creamy eyeshadow product can be blended with a fingertip or the built-in sponge smudging tool. The eyeshadow is offered in a range of colors, from Electric Lavender Shimmer to Flat Black Matte.
As well as promising to deliver a mistake-proof, non-creasing eyeshadow, the product nourishes with antioxidants and vitamins.