R+Co is a hair-oriented brand that offers a range of products designed to treat the scalp and improve the appearance of hair, and its Blonde Shampoo seeks to do this for people with light hair.
Those who have dyed blonde hair can encounter problems such as dryness, dullness or a "brassy" look that is often only mitigated with the use of a purple shampoo. R+Co's Blonde Shampoo offers a resolution to this and takes it one step further, making the hair brighter while also eliminating its brassy tones. It can also be used on gray hair, and gives it a silvery sheen described as "Photoshop for your hair."
The Blonde Shampoo contains scents of Juniper Berries, Blood Orange, Rhubarb, Leather Accord, Violet and Dark Woods, and is vegan and cruelty free in its production.
Why This Trend Is Growing
- Brightening Hair Shampoos
- Opportunity for disruptive innovation in developing shampoos that enhance the appearance of light hair by brightening it and eliminating unwanted tones.
- Customized Scalp Treatments
- Opportunity for disruptive innovation in creating scalp treatments specifically tailored to address the unique needs of different hair types and colors.
- Multi-functional Hair Products
- Opportunity for disruptive innovation in formulating hair products that offer multiple benefits, such as brightening, strengthening, and enhancing shine.
Industries Being Reshaped
- Hair Care
- Opportunity for disruptive innovation within the hair care industry to develop specialized products that cater to the specific needs of different hair types and colors.
- Beauty
- Opportunity for disruptive innovation in the beauty industry to create products that enhance the appearance of hair, such as brightening shampoos and scalp treatments.
- Personal Care
- Opportunity for disruptive innovation in the personal care industry to offer multi-functional hair products that provide various benefits, such as brightening, strengthening, and nourishing.
