These Marvis Toothpaste Products Emulate Worldly Flavors
Laura McQuarrie — May 1, 2017 — Lifestyle
References: bigelowchemists & byrdie
Unlike most oral care products that are offered in tried-and-true flavors like refreshing mint or spicy cinnamon, the newest Marvis toothpaste products set themselves apart by taking inspiration from around the world.
Marvis recently unveiled its Wonders of the World Toothpaste Set, which includes uniquely flavored oral care products that take inspiration from far-off places around the globe. 'Royal' boasts a sophisticated flavor of zesty Italian lemon oil, rose, mint and tangerine, while 'Rambas' takes cues from the tropics with notes of peach, pineapple and mango. The third Marvis toothpaste in the globally inspired set is 'Karakum,' which is said to remind of "an imaginary journey across the Black Sea to Persia, Mongolian deserts and Eastern China."
Marvis recently unveiled its Wonders of the World Toothpaste Set, which includes uniquely flavored oral care products that take inspiration from far-off places around the globe. 'Royal' boasts a sophisticated flavor of zesty Italian lemon oil, rose, mint and tangerine, while 'Rambas' takes cues from the tropics with notes of peach, pineapple and mango. The third Marvis toothpaste in the globally inspired set is 'Karakum,' which is said to remind of "an imaginary journey across the Black Sea to Persia, Mongolian deserts and Eastern China."
Trend Themes
1. Globally Inspired Toothpastes - Opportunity for oral care brands to tap into diverse and exotic flavors from around the world for their toothpaste products.
2. Wonders of the World Oral Care - Capability for oral care companies to create toothpaste products that represent flavors from different regions and cultures, offering consumers a unique and immersive experience.
3. Cultural Infusion in Oral Hygiene - Potential for oral care industry to embrace diversity by infusing toothpaste products with flavors and ingredients influenced by various cultures, catering to global consumers.
Industry Implications
1. Oral Care Products - Disruptive innovation opportunity for oral care manufacturers to introduce toothpaste lines that capture the essence of different cultures and flavors, expanding their product offerings.
2. Flavor and Fragrance Industry - Potential for flavor and fragrance industry to collaborate with oral care brands in developing unique toothpaste flavors inspired by diverse regions and cuisines, enhancing the sensory experience.
3. Global Cosmetics Market - Opportunity for cosmetics market to incorporate globally inspired toothpaste products into their offerings, appealing to consumers looking for innovative and culturally diverse oral care options.
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