Elu Creative was recently tasked with creating the packaging for Klee Kids' organic skincare for kids, which includes products like body lotion, body wash, conditioner and shampoo.
The organic bath and body care line for kids from Klee Kids is made entirely with natural ingredients. As such, the branding and packaging design for the range was created to catch the eyes of health-conscious mothers who want to provide the best possible care for their kids.
While earthy, neutral tones are often used as popular packaging colors in the natural personal care category, Klee Kids decided to set itself apart with a bright, imaginative palette. The imagery for the products also includes a range of whimsical characters like whales, mermaids and crabs that tie the body care collection together with a charming underwater theme.
Why This Trend Is Growing
- Clean Skincare for Kids
- There is a disruptive innovation opportunity in creating skincare products specifically designed for children that are both gentle and made with all-natural ingredients.
- Bright and Imaginative Packaging
- Consumer brands can differentiate themselves in the natural personal care category by using a colorful and eye-catching packaging design featuring imaginative themes and characters.
- Growing Demand for Natural Products
- There is a trend towards natural and organic personal care products as consumers become increasingly concerned about the impact of synthetic ingredients on their health and the environment.
Industries Being Reshaped
- Personal Care
- The personal care industry can disrupt by developing natural and organic skincare products designed specifically for children.
- Consumer Goods
- Consumer goods brands can innovate in the skincare industry by creating playful and creative packaging designs for their products that stand out in a crowded market.
- Health and Wellness
- The health and wellness industry can take advantage of the growing demand for natural products by offering more all-natural skincare options for kids and adults.
