Elu Creative was recently tasked with creating the packaging for Klee Kids' organic skincare for kids, which includes products like body lotion, body wash, conditioner and shampoo.
The organic bath and body care line for kids from Klee Kids is made entirely with natural ingredients. As such, the branding and packaging design for the range was created to catch the eyes of health-conscious mothers who want to provide the best possible care for their kids.
While earthy, neutral tones are often used as popular packaging colors in the natural personal care category, Klee Kids decided to set itself apart with a bright, imaginative palette. The imagery for the products also includes a range of whimsical characters like whales, mermaids and crabs that tie the body care collection together with a charming underwater theme.