The casual dining chain restaurant Red Lobster recently released an unusual promotional product in the form of a lip balm, that the company handed out for free.
The restaurant, known for its Cheddar Bay Biscuits, took inspiration from its popular food item to create lip balms that feature the same flavors. The limited edition lip balms are available for a limited amount of time, and consumers can receive them by signing up for the brand's Red Lobster's Fresh Catch Club by the end of the day on May 8, where members will then receive the lip balms inside of gift bags.
These novelty cosmetic items provide incentive for consumers to sign up for a Red Lobster membership, if just for the sake of trying out an unusual item.
Cheddar-Flavored Lip Balms
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