Pasta-Themed Lip Products

Panera and Holler and Glow Debut the S'Mac and Cheese Lip Balm

Just in time for National Mac & Cheese Day on July 14, Panera is launching the S’Mac and Cheese Lip Balm, a limited-edition beauty duo created in partnership with cosmetics brand Holler and Glow. This unexpected collaboration brings together Panera’s most iconic menu items, Mac & Cheese and the beloved Bread Bowl, for a unique beauty product.

The S’Mac and Cheese Lip Balm duo infuses the aromas of Panera’s classic comfort foods into Holler and Glow’s high-quality, non-sticky formula. Each balm is enriched with vitamin E and comes with a spoon-shaped applicator. The collection includes S’Mac My Day and Get That Bread.

To mark the launch, Panera will surprise select guests in Austin, Green Bay, and New York City with a complimentary S’Mac and Cheese Lip Balm on National Mac & Cheese Day — available at participating cafes, while supplies last. In addition, MyPanera® loyalty members can enjoy $2 off a Mac & Cheese entrée at participating locations nationwide on July 14.

The S’Mac and Cheese lip balm set is available now for $8, exclusively through Amazon and The Panera Shop, while supplies last.

Image Credit: Panera

Culinary-inspired Beauty Products
This trend blends culinary flavors into beauty products, creating novel sensory experiences and expanding the beauty market into new territories.
Limited-edition Collaborative Products
Businesses are leveraging partnerships to produce limited-edition items that generate buzz and attract niche consumer interests.
Aromatherapy in Everyday Products
Incorporating familiar food aromas into everyday items offers a unique way to enhance consumer experiences through multisensory engagement.

Who This Affects Most

Cosmetics Industry
The cosmetics industry is ripe for innovation that merges beauty with other lifestyle elements, offering consumers multifaceted product experiences.
Food and Beverage
Food brands are crossing over into the beauty sector, capitalizing on their iconic flavors and aromas to create innovative hybrid offerings.
E-commerce Platforms
E-commerce platforms present unique opportunities by offering exclusive, limited-time product drops that drive consumer interest and sales.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 70%
Freshness 55%

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