The high end cosmetic brand Burberry now offers a series of illuminating powders called the Fresh Glow Highlighters.
The collection was produced as part of the ever-growing makeup craze of "strobing" – where people highlight the high points of their faces for a luminous and natural makeup look. The lightweight highlighters have a pearly and translucent sheen to them that leaves users looking both natural and defined. It comes in a range of soft colors that include a white, a nude gold, a pink pearl and a rose gold. Each of the products in the Fresh Glow Highlighter collection are patterned with lace or paisley-like imagery.
These delicate, intricately designed and functional makeup products can be used for both dramatic and natural makeup looks.
What Makes This Trend Stand Out
- Intricately Patterned Cosmetics
- Opportunities for cosmetic brands to offer unique designs that also function well.
- Strobing Makeup Craze
- Opportunities for cosmetic brands to create products that cater to the strobing makeup trend.
- Luminous Translucent Powders
- Opportunities for cosmetic brands to develop powders that give users a natural and defined look.
Sectors Adopting This
- Cosmetic Industry
- The cosmetic industry has opportunities to develop intricate and functional makeup products.
- Fashion Industry
- Fashion companies can explore opportunities to collaborate with cosmetic brands to offer complete makeup and clothing looks.
- Beauty Influencer Industry
- Beauty influencers can create content focused on showcasing and reviewing intricately designed makeup products like the Fresh Glow Highlighters.
