Beauty consumers have come to expect that the eyelash mascara products that they purchase will include one ready-to-use applicator—but MAC's Bold and Bad Lash Mascara includes two.
The MAC mascara product is actually encased in a dual-chamber package, which separates two wands and two different eyelash cosmetic formulas for the upper and lower lashes. Naturally, one wand is smaller than the other to make for convenient packaging and ease of use. This difference in size also helps the larger brush create volume, while the smaller one focuses on defining the lower set of lashes.
Considering that mascara designs have remained largely unchanged over the years, many cosmetic brands are now beginning to experiment with novel shapes, applicators and packages that improve the ease in which the product can be applied.
Why This Trend Is Growing
- Novel Mascara Applicators
- Cosmetic brands are experimenting with innovative shapes, applicators, and packages that enhance the ease of application for mascara products.
- Multi-formula Mascara Products
- Mascara products with multiple formulas for the upper and lower lashes are becoming popular among beauty consumers.
- Dual-chamber Packaging for Mascara
- Dual-wand mascaras with dual-chamber packaging are gaining popularity among beauty consumers who seek greater convenience in using the product.
Industries Being Reshaped
- Cosmetic
- Cosmetic companies can find disruptive innovation opportunities by developing novel mascara applicators that enhance the ease of application for consumers.
- Packaging
- Packaging companies can capitalize on the trend of dual-chamber packaging for mascara products by developing innovative and convenient designs for beauty consumers.
- Beauty
- Beauty professionals can explore disruptive innovation opportunities by developing new and innovative multi-formula mascara products that meet the changing needs and preferences of beauty consumers.
