LASHSCAPE by TILT Got the Arthritis Foundation’s Ease of Use Certification
Laura McQuarrie — February 5, 2025 — Fashion
References: tiltbeauty & newbeauty
New mascaras drop daily, but LASHSCAPE by TILT stands out with an accessible design to make lifted, lengthened, curled lashes easier for everyone to achieve. The brand's long-wearing, smudge-resistant mascara formula infused with the trademarked Tilt Calm Complex is packaged in a patented refillable case with an oversized grip and a shortened wand for more control and comfort.
TILT's LASHSCAPE is the first mascara to receive the Arthritis Foundation’s Ease of Use certification, making the process of applying beauty products more enjoyable and accessible for all, including those who experience arthritis and chronic pain.
21-year-old New York University student Aerin Glazer founded TILT as someone who has lived with Psoriatic Arthritis since youth, knowing many others live with joint mobility limitations yet so few beauty products on the market are packaged in a way that considers their needs.
TILT's LASHSCAPE is the first mascara to receive the Arthritis Foundation’s Ease of Use certification, making the process of applying beauty products more enjoyable and accessible for all, including those who experience arthritis and chronic pain.
21-year-old New York University student Aerin Glazer founded TILT as someone who has lived with Psoriatic Arthritis since youth, knowing many others live with joint mobility limitations yet so few beauty products on the market are packaged in a way that considers their needs.
Trend Themes
1. Inclusive Beauty Products - An increase in beauty products designed with accessibility in mind reflects a growing awareness of diverse consumer needs.
2. Ergonomic Packaging Design - Cosmetic brands are innovating with packaging that enhances usability and comfort for a broader audience, particularly those with mobility challenges.
3. Refillable Cosmetic Solutions - Sustainably-minded consumers are drawn to beauty products with refillable packaging that reduce environmental waste.
Industry Implications
1. Cosmetics - The cosmetics industry is embracing inclusive design principles to cater to underrepresented consumers with specific accessibility needs.
2. Arthritis Support Products - Products certified for ease of use by arthritis organizations are gaining traction, aligning with the demand for solutions that alleviate daily challenges.
3. Sustainable Packaging - The sustainable packaging industry is expanding as brands seek innovative ways to reduce their environmental footprint through refillable and recyclable options.
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