There are a myriad of shampoo bottle shapes already on the market, but Dove is introducing its shapely 'Real Beauty Bottles' to express that beauty in all shapes and sizes.
As part of a continuation of its Real Beauty campaign, Dove is launching its best-selling Simply Nourishing body wash in various limited-edition sizes, some which are curvy and stout, and others that are tall and slender. These shapely shampoo bottle designs from Dove are being introduced to consumers with a campaign video that shows the new packaging designs in the making.
In a study conducted just this year, Dove Global Beauty found that women and girls are feeling more pressure than ever from social media and TV to look a certain way. These Real Beauty Bottles offer tangible reminders of beauty diversity.
What Makes This Trend Stand Out
- Beauty Diversity Packaging
- Creating shampoo bottle shapes that represent beauty in all shapes and sizes.
- Limited-edition Packaging
- Introducing various limited-edition sizes with unique bottle designs.
- Campaign Videos
- Using videos to showcase the creation process of the new packaging designs.
Sectors Adopting This
- Beauty/cosmetics
- Opportunity to develop inclusive packaging that celebrates beauty diversity.
- Consumer Goods
- Creating limited-edition packaging to attract consumer attention and drive sales.
- Digital Marketing
- Using campaign videos to engage and educate consumers about the product's design philosophy.
