Dove's Shampoo Bottle Shapes Represent Beauty in All Shapes and Sizes
Laura McQuarrie — May 9, 2017 — Fashion
References: dove & brandingmag
There are a myriad of shampoo bottle shapes already on the market, but Dove is introducing its shapely 'Real Beauty Bottles' to express that beauty in all shapes and sizes.
As part of a continuation of its Real Beauty campaign, Dove is launching its best-selling Simply Nourishing body wash in various limited-edition sizes, some which are curvy and stout, and others that are tall and slender. These shapely shampoo bottle designs from Dove are being introduced to consumers with a campaign video that shows the new packaging designs in the making.
In a study conducted just this year, Dove Global Beauty found that women and girls are feeling more pressure than ever from social media and TV to look a certain way. These Real Beauty Bottles offer tangible reminders of beauty diversity.
As part of a continuation of its Real Beauty campaign, Dove is launching its best-selling Simply Nourishing body wash in various limited-edition sizes, some which are curvy and stout, and others that are tall and slender. These shapely shampoo bottle designs from Dove are being introduced to consumers with a campaign video that shows the new packaging designs in the making.
In a study conducted just this year, Dove Global Beauty found that women and girls are feeling more pressure than ever from social media and TV to look a certain way. These Real Beauty Bottles offer tangible reminders of beauty diversity.
Trend Themes
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Beauty Diversity Packaging — Creating shampoo bottle shapes that represent beauty in all shapes and sizes.
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Limited-edition Packaging — Introducing various limited-edition sizes with unique bottle designs.
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Campaign Videos — Using videos to showcase the creation process of the new packaging designs.
Industry Implications
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Beauty/cosmetics — Opportunity to develop inclusive packaging that celebrates beauty diversity.
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Consumer Goods — Creating limited-edition packaging to attract consumer attention and drive sales.
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Digital Marketing — Using campaign videos to engage and educate consumers about the product's design philosophy.
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