If you are a fan of exercise classes and share an appreciation for all things SoulCycle, you will be happy to hear the fitness company will be releasing a bath products collection next month. In a recent interview, SoulCycle Senior Master Stacey Griffith broke the news that in addition to offering indoor cycle workout classes, SoulCycle will also be selling a 'Spiritual Bath Kit.'
This very on-brand development will allow cycling loyalists to buy a bath products collection consisting of bath gel, bath oil, candles and a muscle soak. This is also great news for people who like to jump in a hot bath after exercising vigorously.
This offering is an unexpected yet completely consistent way for a brand to branch out.