The Water Cream is offered by the Japanese skincare brand Tatcha, and is currently the best-selling moisturizer at Sephora.
The cream's most marketed feature is that it is based in mostly water – a fact which is often common in moisturizing gels but not as often in heavier creams. The Water Cream also contains Japanese wild rose, which supports blood circulation and improves the appearance of pores, as well as the Tatcha brand's Signature Hadasei-3,' which contains green tea, rice and algae and was formulated to create a healthy radiance in skin's appearance.
The Water Cream "bursts when it comes in contact with skin," offering a gentle cooling sensation that makes it perfectly suited for the warm summer months.
What's Driving This Trend
- Water-based Skincare
- Disruptive innovation opportunity: Developing innovative water-based formulations for various skincare products.
- Natural and Botanical Ingredients
- Disruptive innovation opportunity: Exploring the use of unique and effective natural ingredients in skincare formulations.
- Cooling Sensation Products
- Disruptive innovation opportunity: Creating products that provide a refreshing and cooling effect when applied to the skin.
Who This Affects Most
- Skincare
- Disruptive innovation opportunity: Rethinking traditional moisturizer formulations and developing products based on cooling water and natural ingredients.
- Beauty
- Disruptive innovation opportunity: Incorporating water-based and cooling sensation products into a wider range of beauty products, such as foundations and serums.
- Health and Wellness
- Disruptive innovation opportunity: Expanding the use of cooling and natural-based skincare products into the health and wellness industry, catering to consumers seeking holistic approaches to self-care.
