Superfood ingredients like kale, spinach and cucumber can often be found in freshly pressed juices and smoothies, but they are also the feature ingredients of Fytt's Hit Restart Detoxifying Body Scrub Treatment. To further emphasize the body scrub's likeness to juice, it is packaged in a tall, slim container that looks like a beverage bottle.
Although these scrubs are meant to be applied topically, they still exfoliate and nourish the skin with antioxidants, minerals, vitamins and phytonutrients. Fytt also makes an antioxidant-rich Gain Strength scrub, as well as a brightly colored Boost Energy variety.
Fytt's Kellie Chen says: "the inspiration came after I finished working out one day and left my juice on the counter before stepping into the shower. A light bulb went off, ‘what if I put all of the amazing nutrients from the juice on my body?'"
What Makes This Trend Stand Out
- Superfood-inspired Body Products
- The use of superfood ingredients in body products creates an opportunity for companies to tap into the growing demand for natural and nourishing skincare options.
- Innovative Packaging Designs
- Packaging body scrubs in containers that resemble beverage bottles presents a disruptive opportunity to attract consumers who value unique and visually appealing products.
- Functional Beauty Products
- The development of body scrubs that not only exfoliate but also provide added skincare benefits, such as antioxidants and vitamins, opens up opportunities for companies to create multi-functional beauty products.
Sectors Adopting This
- Skincare
- Skincare companies can explore the use of superfood ingredients in their product formulations to cater to the demand for natural and nourishing skincare options.
- Packaging
- Companies specializing in packaging design can create innovative and eye-catching containers for body scrubs to attract consumers and differentiate their products from competitors.
- Beauty and Wellness
- The beauty and wellness industry can capitalize on the trend of functional beauty products by developing body scrubs that offer both exfoliating and skincare benefits to consumers.
