The all-new Dove x Juice Press Smoothies were created based on the creamy, nourishing qualities of the Dove Exfoliating Body Scrubs. The limited-time smoothies fueled by indulgent ingredients are ready to be savored at any of the 80 Juice Press locations across the United States, and they share the added benefit of providing an exclusive $3 discount on a future purchase of Dove Exfoliating Body Scrubs.
While the Dove x Juice Press Crushed Cherry Chia Smoothie sweetly blends the taste of bing cherry, strawberry, mango, pomegranate, banana, maple and pitaya with and flax and chia seeds, the Dove x Juice Press Crushed Macadamia Vanilla Smoothie with banana, cinnamon and coconut nectar is a blue-hued treat that gets its unique color from spirulina.
What's Driving This Trend
- Body Care-inspired Beverages
- The Dove x Juice Press Smoothies were created based on the creamy, nourishing qualities of the Dove Exfoliating Body Scrubs.
- Indulgent Ingredient Combinations
- The limited-time smoothies fueled by indulgent ingredients like crushed cherry, strawberry, mango, pomegranate, and maple provide a rich and flavorful experience.
- Colorful and Eye-catching Drinks
- The Dove x Juice Press Crushed Macadamia Vanilla Smoothie's unique blue hue stands out and catches the attention of customers.
Who This Affects Most
- Beauty and Personal Care
- The collaboration between Dove and Juice Press highlights the potential for cross-industry partnerships in the beauty and personal care sector.
- Food and Beverage
- The introduction of body scrub-inspired smoothies demonstrates the innovation and creativity that can arise in the food and beverage industry.
- Health and Wellness
- The inclusion of nourishing ingredients in the Dove x Juice Press Smoothies taps into the growing demand for health and wellness products.
