With summer just around the bend, Urban Decay has been busy perfecting less heavy formulas that consumers don't have to worry about melting off their faces in the heat -- with one of its latest iterations being the Naked Skin Illuminizer.
As POPSUGAR Beauty reports, the powder comes infused with synthetic white sapphire that helps to generate a natural glow when the sun hits it. Although the Naked Skin Illuminizer is primarily meant to be used as a lightweight setting powder, it can alternatively be used as a subtle highlighter if the wearer just applies it to the areas they wish to stand out. In addition, the Naked Skin Illuminizer is able to create the perfect glow without adding excess shine -- making it great for all-day wear.
Why This Trend Is Growing
- Lightweight Formulas
- Disruptive innovation opportunity: Develop lightweight formulas that offer long-lasting wear and natural glow.
- Multi-purpose Products
- Disruptive innovation opportunity: Create products that can be used for multiple purposes, such as a setting powder and subtle highlighter.
- Non-shiny Glow
- Disruptive innovation opportunity: Explore ways to create products that provide a natural glow without adding excess shine.
Industries Being Reshaped
- Cosmetics
- Disruptive innovation opportunity: Develop new cosmetics products with lightweight formulas and multi-purpose functionality.
- Skincare
- Disruptive innovation opportunity: Introduce skincare products that provide a non-shiny glow for all-day wear.
- Beauty Accessories
- Disruptive innovation opportunity: Invent new beauty accessories that enhance the application and effects of lightweight illuminizing powders.
