Tanning Sheet Masks

St. Tropez's New Product is the First-Ever Bronzing Sheet Mask

Combining the popularity of Korean skincare with its expertise in self-tanning, 'St. Tropez' has released the first-ever bronzing sheet mask.

For those who prefer to use sunless tanners rather than risking the health of their skin by physically tanning, finding a product that works to tan one's face can be surprisingly difficult. For many, the chemicals used in traditional body tanners are too harsh for use on the face. In addition to this, a face tan will fade much more quickly and unevenly than elsewhere on the body because the skin on the face is exfoliated more frequently. This means the already long list of requirements of a sunless tanner is even longer for facial tanners.

With this bronzing sheet-mask, the blend of Korean skincare technology with St. Tropez's prowess as a tanning expert make for an easy-to-use, highly effective product. The longer the user leaves the mask on, the deeper the tan. Furthermore, with no guide color, this tan develops well under makeup, leaving a pretty dewy finish on the skin.

Bronzing Sheet Masks
St. Tropez's innovative bronzing sheet mask combines Korean skincare with self-tanning for a convenient and effective way to tan the face.
Facial Tanning
The demand for facial tanners that are gentle and long-lasting is driving innovation in the self-tanning industry.
Sunless Tanning
The development of new sunless tanning products like St. Tropez's bronzing sheet mask is revolutionizing the way people achieve a tan without risking sun damage.

Where This Applies

Skincare
The combination of Korean skincare technology with self-tanning expertise opens up opportunities for new products in the skincare industry.
Beauty
The demand for effective facial tanning solutions presents a disruptive innovation opportunity for the beauty industry.
Beauty Accessories
The introduction of bronzing sheet masks creates new opportunities in the beauty accessories market for convenient and easy-to-use tanning products.
SCORE
3.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 57%
Activity 39%
Freshness 8%