June 2017 personal care trends reveal a variety of common themes, including health-focused ingredients infused in common products, as well as devices that are focused on the health and safety of those who use them.
With brands seeking to accommodate consumers' desire to feel as though they are being healthy through limited efforts, they are increasingly adding health-focused ingredients into unlikely products. Examples of this include Jamba Juice's smoothies that have been infused with collagen, as well as Butter London's Vitamin B, biotin, and calcium-infused nail treatments.
With the expansion of tech wearables comes the increased ability for brands to make health and safety focused treatments more accessible to those who require additional help. Examples of this include the Philips Sonicare Breath Care kit which detects halitosis, and the Hearing Rescue bracelet which vibrates during emergencies to wake people with hearing impairments as they sleep.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
