Cadbury and 1Rebel are Teaming Up to Offer a Unique Fitness Class

 - May 13, 2017
References: cadbury & timeout
To launch its newest product, the Dairy Milk Big Taste Peanut Caramel Crisp, Cadbury is teaming up with 1Rebel to offer unique fitness classes in London.

The 'Jaw Gym Class' is a 45-minute session that will have attendees performing "jaw cardio," "jaw stretches" and even "jaw push-ups," all with the intention of getting the jaw strong and ready to chew. Following the unique workout, participants will be given a taste of the new Cadbury Dairy Milk product flavor.

With the rise of athleticism and athleisure, novelty gym workouts have become a popular way for brands to create special experiences. For instance, Stubhub launched a 'Crowd Surf Ready' class to get music-lovers ready for concerts and David Lloyd Clubs now offers a bed-based 'Napercise Class' for tired adults.