Cadbury's 'Madbury' campaign invites people to invent their very own chocolate bar, which has the potential to become the next limited-edition flavor for the chocolate brand. To see their dream Cadbury bar come to life, chocolate lovers are invited to visit the dedicated Madbury site, mix up to two ingredients, give their creation a name and describe what makes the bar a standout.
Some of the ingredients that can be combined to create a brand-new Cadbury Dairy Milk bar include popcorn, salted caramel, pistachios and strawberries, which are organized into categories like Fruity, Crunchy & Chewy, Healthy & Nutty or Spicy.
Ultimately, five finalists will be selected and two winners will be determined when the public casts their vote.
Image Credit: Cadbury