The Pantene Gold Series is an eight-piece collection of products by the brand that are specifically targeted towards the needs of Black women, and its accompanying commercial speaks to the power of the beauty and diversity of Black women's hair.
Whether it is in discriminatory school dress code policies, in the beauty industry, in politics or in society at large, Black women's natural hair is often policed in public discourse. The Pantene Gold Series commercial seeks to help shift the narrative, showing the diversity, elegance, and dynamic nature of Black women's natural hair. The commercial is overlaid with a spoken-word style narration that states: "We are proudly born with hair that grows strong as a storm and doesn't conform to a beauty norm."
The Pantene Gold Series commercial proudly takes part in a growing pushback from Black activists and their allies – and their refusal to conform to rigid and often discriminatory European beauty standards.
Inclusive Celebratory Hair Ads
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Comfortable Single Blade Razors
In-Shower Hair Stylers
Charitable Prom Dress Campaigns
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.