BEAUTY & YOUTH, a Japanese label that's known for its contemporary streetwear for men, created a pop-up shop in Dublin to give some of its most loyal consumers access to its newest offerings.
To make its most recent designs stand out, the label put up a miniature greenhouse, which enabled consumers to see what was inside while attracting more attention to them. In addition, the greenhouse highlighted how limited the quantities really were -- prompting consumers to make purchasing decisions faster by increasing the pressure and cutting down on browsing times.
Included in BEAUTY & YOUTH's recent design offerings were bespoke denim pieces that came in various different styles, which were all sold exclusively at the pop-up.
Greenhouse Fashion Pop-Ups
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