Mattifying Makeup Sprays

Milk Makeup's Two-in-One 'Blur Spray' Sets Makeup and Mattifies the Skin

Most makeup sprays are designed to just set one's makeup in place, but Milk Makeup's Blur Spray is designed to do a double duty. The brand's protective makeup-setting spray also functions as a mattifying treatment for the skin that promises to diminish the appearance of pores and other visible imperfections with "blurring microspheres."

Milk Makeup also recently released a solid 'Blur Stick,' which it brands as a "universal face filter" for flawless skin.

To simplify their lives, many busy consumers are seeking out multitasking beauty products, especially ones that can be easily transported for on-the-go use. In the form of a mess-free spray, this product is easy to apply without getting one's hands or a brush dirty with makeup.

Multitasking Beauty Products
The trend of multitasking beauty products continues to grow as consumers seek out convenient and time-saving options for their beauty routines.
Mattifying Treatments
The demand for mattifying treatments in the beauty industry is increasing as consumers strive for a flawless, shine-free complexion.
On-the-go Beauty Solutions
There is a rising trend of on-the-go beauty products that are portable and easy to use, catering to the needs of busy consumers.

Sectors Adopting This

Beauty and Cosmetics
The beauty and cosmetics industry has the opportunity to develop innovative multitasking products that address the demand for time-saving beauty solutions.
Skincare
The skincare industry can capitalize on the popularity of mattifying treatments by creating products that effectively control shine and minimize visible imperfections.
Travel and Lifestyle
The travel and lifestyle industry can tap into the on-the-go beauty trend by offering portable beauty solutions that cater to busy individuals who are always on the move.
SCORE
5.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 66%
Activity 85%
Freshness 8%

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