Ultra-Fine Setting Sprays

Kosas’ Cloud Set Airy Setting & Smoothing Mist is Weightless

Kosas' 'Cloud Set Airy Setting & Smoothing Mist' is redefining the way we set makeup. This light-as-air finishing spray is designed to lock in your look without feeling heavy or cakey. It delivers an ultra-fine veil that melts into makeup, leaving behind a naturally blurred, soft-focus finish with zero stickiness.

Powered by hyaluronic acid, niacinamide, and peptides, Cloud Set hydrates and refreshes the skin while controlling shine for an effortless, all-day glow. Whether you want to extend wear time, blur pores, or revive your complexion throughout the day, this mist does it all -- without disrupting your makeup.

Perfect for all skin types, it creates a weightless, breathable shield that enhances your look while feeling like nothing at all.

Image Credit: Kosas

Weightless Beauty Formulations
The development of ultra-light beauty products like Kosas' mist showcases consumer demand for makeup that feels barely there on the skin.
Multi-benefit Cosmetic Products
Kosas' spray highlights the rising preference for cosmetics that offer multiple skin benefits, such as hydration and shine control, alongside makeup preservation.
Natural-looking Makeup Finish
Consumers increasingly seek beauty products like this mist that provide a natural, soft-focus finish, reflecting a shift towards more understated makeup aesthetics.

Sectors Adopting This

Cosmetics
The cosmetics industry continues to innovate with products that blend skincare and makeup functionalities, catering to demand for efficiency and versatility.
Skincare
The integration of skincare ingredients in makeup products, as seen with Kosas' mist, is blurring industry lines and offering new skincare opportunities in the beauty market.
Personal Care
Products like Kosas' mist are leading personal care towards personalized solutions that adapt to individual skin needs while providing a seamless user experience.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 8%
Activity 3%
Freshness 45%