Shake Track & Field is a unique fitness club funded by fast food giant Shake Shack. The group hosts free runs, bike rides, and yoga class meetups, and encourages its members to get fit with complimentary t-shirts and post-workout restaurant visits.
Each participant's t-shirts feature fun slogans like "run your buns off" -- a nod to the restaurant's widely popular burger menu -- and are branded with Shake Shack's signature white and green color scheme.
While a fitness group and a fast food chain might seem like an odd pairing, this business venture is reflective of Millennials' desire for balance in all aspects of their lives. Often adapting a work hard, play hard mentality, many urban dwellers are balancing clean eating rituals with planned indulgences, and are rewarding fitness with fast food that is synonymous with both quality and great taste.
Fast Food-Branded Fitness Clubs
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Restaurant Chain Cookbooks
Collaborative Chef-Crafted Burgers
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