Covering more than 3,500 square miles of Australian outback, Lake Eyre is a vast salt lake which shimmers as it stretches across the horizon. Situated in essentially the middle of nowhere, the lake appears to be untouched by mankind, creating a haven amidst an otherwise
uncharacteristically dense and callous desert.
Photographer Murray Fredericks sought to capture the beauty of Lake Eyre with his more recent photography submissions which contribute to his ongoing project 'Salt.' Fredericks and his team hauled 70 pound mirrors through the desert, propping them up with sandbags in the water and capturing the images using large and medium format cameras as the sky turned from harsh blues to soft pinks.
These dreamy photos embody the wonder and enchantment that inspired Fredericks to explore the beauty that can be found in the middle of nowhere.
What's Driving This Trend
- Salt Lake Photography
- Disruptive innovation opportunity: Develop new techniques and equipment for capturing stunning images of salt lakes in remote locations.
- Creative Landscape Photography
- Disruptive innovation opportunity: Create innovative methods and tools for capturing the beauty of desolate landscapes in unique and mesmerizing ways.
- Environmental Art Installations
- Disruptive innovation opportunity: Combine art and nature by creating interactive art installations in untouched natural environments, showcasing the beauty and fragility of these locations.
Who This Affects Most
- Photography
- Disruptive innovation opportunity: Develop new camera technologies and accessories to capture breathtaking images in challenging and remote locations.
- Tourism
- Disruptive innovation opportunity: Create unique travel experiences that allow people to explore and appreciate remote and untouched natural wonders.
- Art
- Disruptive innovation opportunity: Combine traditional art forms with technology and nature to create immersive and thought-provoking experiences.
