DREAMS is a new store in Atwater Village, Los Angeles. Designed by Monica Navarro and spatial designer Adi Goodrich, the eclectic department-style store is inspired by surrealist art. DREAMS aims to provide a unique shopping experience for its guests by unlocking memories and experiences that blur the lines between reality and imagination.
The store owners aim to tap into the unconscious mind through surrealist decor and miscellaneous items. Overall, the store's feel is reminiscent of daydreams, evoking a sense of daze. Warm hues of color are painted throughout to inspire feelings of comfort and warmth. Moreover, a large blue rock guides visitors to the back of the store through an ethereal archway. The store offers clothes, knickknacks, books, and more.
Image Credit: DREAMS
Key Themes Behind This Trend
- Surrealist-inspired Retail
- Designing retail spaces with surrealist elements to offer a unique shopping experience.
- Emotional Shopping
- Creating a shopping experience that taps into the unconscious mind to evoke emotions in customers.
- Multi-sensory Retail
- Retail spaces designed to engage multiple senses and create a memorable experience for customers.
Where This Applies
- Retail
- Retail stores can incorporate surrealist design elements to create unique shopping experiences for customers.
- Hospitality
- Hotels and restaurants can use surrealist design to create memorable and emotionally engaging experiences for guests.
- Art and Design
- Artists and designers can incorporate surrealist design elements to create innovative and captivating works that tap into the unconscious mind.
