This dreamscape exhibit is called Beyond the Surface and individuals can go visit it in the Brera Design District from April 17th to April 23rd during Milan Design Week. The immersive experience showcases the material prowess and potential of the Dutch material brand SolidNature which worked alongside OMA architects Ellen Van Loon and Giulio Margheri to realize this vision.
The dreamscape exhibit provokes curiosity with a variety of textures, colors, and design decisions. Stone is a key material for Beyond the Surface as the OMA architects sought to evoke "nature's power" and "push the limits of creativity." The dreamscape exhibit spreads across seven different rooms, each outlining a particular stage for stone as material—" from its geological earth formation to the high-tech finishing techniques and machinery used today." Because of this, time was also a central theme for the dreamscape exhibit.
Image Credit: Arthur Wong, courtesy of OMA
Why This Trend Is Growing
- Immersive Exhibits
- There is an opportunity for businesses to create immersive exhibits that showcase their materials or products in a unique and visually interesting way.
- Material Innovation
- There is room for businesses to innovate and push the limits of creativity with the materials they use in their products or exhibits.
- Nature-inspired Design
- There is a trend of incorporating nature-inspired designs in exhibits and products, which can create a sense of connection with the environment and promote sustainability.
Industries Being Reshaped
- Interior Design
- Interior design companies can benefit from creating immersive exhibits showcasing their design process and the materials they use in their projects.
- Architecture
- Architecture firms can create immersive exhibits that showcase their design process, the materials they use, and their commitment to sustainability.
- Construction Materials
- Manufacturers of construction materials can showcase the potential of their products through immersive exhibits that highlight their unique properties and applications.
