Immersive Living Room Concepts

Moooi Presents an Immersive Journey for Milan Design Week

Moooi presents an immersive 'Living Room' concept at A Life Extraordinary, inviting visitors to embark on a multisensory journey during Milan Design Week. With a focus on tactility, Moooi promises to infuse rooms with "vitality and poetry" in order to transcend the traditional boundaries of home design.

Marcel Wanders, the founder and creative director of Moooi, emphasizes the importance and potential of activating the senses: "This year, we invite visitors to explore a multisensory journey where touch, sight, scent, sound and feeling converge to tell a uniquely human and personal story. Making tactility palpable, we are transforming every space into a living work of art infused with life."

Moooi's immersive 'Living Room' concept features refined flora and fauna motifs. The collection, available in five distinct designs and high-quality materials, celebrates nature's beauty and elegance.

Image Credit: Moooi

Multisensory Design Experiences
Creating immersive journeys that intertwine touch, sight, scent, sound, and feeling to craft unique and personalized narratives.
Tactile Integration in Home Decor
Infusing living spaces with textures, materials, and elements that elevate the traditional boundaries of interior design.
Nature-inspired Interior Collections
Celebrating the beauty and elegance of flora and fauna through high-quality materials and refined design motifs.

Who This Affects Most

Interior Design
Exploring innovative ways to enhance living spaces with immersive and tactile elements that engage the senses.
Home Decor
Transforming traditional home design by incorporating nature-inspired themes and high-quality materials for a sophisticated aesthetic.
Furniture Manufacturing
Opportunities to develop collections that integrate refined flora and fauna motifs, offering unique and elegant design options for consumers.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 60%
Freshness 27%

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