Staying true to industry trends that engage consumers in product releases in a sensory manner, the contemporary German lighting brand Occhio debuted an immersive lighting installation during Milan Design Week. The experience is called 'new horizons' and through it, Occhio hopes to "offer a holistic experience of culture of light."
Located on the grounds of Milan's Villa Necchi Campiglio, the event spotlights innovation in lighting design by showcasing the brand's brand-new Luna series—the first design by Occhio to use the brand's patented Fireball light source. Inside the "mirrored glass sphere" of the lighting fixture, the Fireball reportedly "creates a soft, glare-free yet directed light with a magical effect," according to Axel Meise, the founder of Occhio.
All lighting innovations showcased during the immersive lighting installation will be launched in Autumn 2023.
Image Credit: Occhio, Dezeen
Key Themes Behind This Trend
- Immersive Lighting Experiences
- Through immersive lighting installations, brands can engage customers in product releases in a sensory manner, offering a holistic experience of culture of light.
- Innovative Lighting Designs
- Innovative lighting design that creates soft, glare-free yet directed light with a magical effect will disrupt the lighting industry.
- Patented Light Sources
- Patented fireball light sources will change how lighting brands make their products and can be a disruptive innovation opportunity.
Where This Applies
- Lighting Industry
- The lighting industry can utilize immersive experiences and patented light sources to showcase innovative lighting designs.
- Design Industry
- Designers can use immersive lighting experiences to enhance product launches and create a culture of light.
- Hospitality Industry
- The hospitality industry can enhance customer experiences using immersive lighting installations in hotels, resorts and other hospitality areas.
