Califia Farms is a popular dairy-free milk brand that is now serving healthy lattes as part of a month-long pop-up at BANDIER's fitness apparel store.
The 'Califia Cafe' serves a variety of health-focused latte beverages, all of which are made with alternative dairy-free milk products from the brand. Some of the menu items that can be ordered at the Califia Cafe include lattes made with superstar ingredients like anti-inflammatory turmeric, antioxidant-rich matcha, almonds and beets.
As BANDIER's brick-and-mortar location offers workouts on its third floor Studio B, the Califia Cafe promises to offer the perfect refreshments following a fitness session. As part of this collaboration, Califia Farms will be hosting Wednesday morning workout classes and promote its products with help from special guests like models, authors and top chefs.
Key Themes Behind This Trend
- Dairy-free Alternatives
- Opportunities to introduce and promote dairy-free alternatives in food and beverage industry.
- Health-focused Cafes
- Opportunities for the food and beverage industry to create health-focused cafes that cater to the health-conscious consumer market.
- In-store Pop-ups
- Opportunities for retailers to create in-store pop-ups that offer unique and enticing experiences for their customers.
Where This Applies
- Food and Beverage
- Opportunities for dairy-free milk brands to collaborate with retailers and gyms to promote their products.
- Fitness Apparel
- Opportunities for retailers to collaborate with health-focused cafes to create a complete health and wellness experience for their customers.
- Wellness
- Opportunities for wellness brands to collaborate with retailers and gyms to promote wellness through their products and services.
