Vid Esencial is a Mexico-based beauty brand that prides itself on products that are both premium and sustainable. The brand's anti-aging serum is a best-seller that relies on no harsh chemicals, featuring a blend of soothing lavender, and purifying tea tree oil ingredients.
While most anti-aging serums firm skin effectively to reduce the appearance of fine lines and wrinkles. Vid Esencial's product goes one step further to fight acne and reduce oil buildup. This is due to its tea tree oil additives which work to balance skin's texture while ridding it of dirt, and other impurities. Additionally, tea tree oil has long been a way to dry out blemishes quickly without harming skin in the process.
This serum is priced at $280 and is a product geared toward eco-conscious consumers. In addition to its all-natural ingredients, the skincare remedy is not tested on animals, illustrating Vid Esencial's core values which center around environmentally friendly practices.
Key Themes Behind This Trend
- Clean Beauty
- Vid Esencial's use of natural and sustainable ingredients offers an opportunity for disruptive innovation in the clean beauty space.
- Multi-functional Skincare
- The inclusion of acne-fighting ingredients in an anti-aging serum highlights a trend towards multi-functional skincare products in the beauty industry.
- Animal-friendly Products
- Vid Esencial's commitment to not testing on animals represents a trend towards animal-friendly products in the beauty industry.
Where This Applies
- Beauty and Personal Care
- Vid Esencial's eco-friendly and natural approach to skincare presents opportunities for disruptive innovation in the beauty and personal care industry.
- Sustainability
- Vid Esencial's focus on sustainability and environmentally friendly practices highlights a trend towards sustainability across industries and presents opportunities for disruptive innovation in sustainable products and practices.
- Health and Wellness
- The inclusion of tea tree oil and other natural ingredients in Vid Esencial's anti-aging serum represents a trend towards natural and holistic approaches to health and wellness, presenting opportunities for disruptive innovation in the industry.
