The Newest Urban Decay Highlighter Offers a Subtle Glow to the Skin
Mishal Omar — May 26, 2017 — Fashion
References: makeupandbeautyblog
The new Urban Decay highlighter comes in the form of a serum that offers a noticeable yet natural glow to the user's skin.
Called the Urban Decay Liquid Aura Illuminating Mix-In, the product comes in a liquid, serum-like formulation that is packaged in a dropper bottle – similar to the serum foundations that are becoming increasingly popular in the beauty industry. While it is marketed as a highlighter, it offers a much more subtle glow than most similar products, resulting in a light luminescence rather than an intense shine. The product can be worn on its own, or can be mixed with foundation for a more natural, dewy look.
With summer now upon us, the new Urban Decay highlighter will give beauty lovers a way to create the currently in-fashion dewy makeup look.
Called the Urban Decay Liquid Aura Illuminating Mix-In, the product comes in a liquid, serum-like formulation that is packaged in a dropper bottle – similar to the serum foundations that are becoming increasingly popular in the beauty industry. While it is marketed as a highlighter, it offers a much more subtle glow than most similar products, resulting in a light luminescence rather than an intense shine. The product can be worn on its own, or can be mixed with foundation for a more natural, dewy look.
With summer now upon us, the new Urban Decay highlighter will give beauty lovers a way to create the currently in-fashion dewy makeup look.
Trend Themes
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Subtle Highlighting — The Urban Decay Liquid Aura Illuminating Mix-In offers a subtle glow to the skin, tapping into the trend of natural, dewy makeup.
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Serum Formulations — The serum-like formulation of the Urban Decay highlighter presents an opportunity for the beauty industry to explore more liquid-based products that offer a lightweight feel.
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Dewy Makeup Look — The Urban Decay Liquid Aura Illuminating Mix-In caters to the ongoing trend of achieving a luminous, dewy complexion, providing an opportunity for makeup brands to create more glow-enhancing products.
Industry Implications
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Beauty Industry — The subtle opalescent serums trend presents a disruptive innovation opportunity for beauty brands to develop highlighters with a more natural and dewy finish.
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Cosmetics Manufacturing — The demand for serum-like formulations in highlighters creates an innovation opportunity for cosmetics manufacturers to explore liquid-based product development techniques.
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Makeup Brands — The growing interest in achieving a dewy makeup look opens up new possibilities for makeup brands to create more glow-enhancing products, like the Urban Decay Liquid Aura Illuminating Mix-In.
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