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25 Young Consumer-Targeting Beauty Products

From Fidget Spinner Lip Balms to Popsicle Lip Tints

— July 18, 2017 — Marketing
Beauty products that target those on the older end of Gen Z and the younger end of Millennial consumers often come in the form of products that reference various pop culture trends, as well as those that are both playful and affordable.

With the new Wonder Woman being one of the most popular movies released this summer, Walgreens launched its own Wonder Woman-themed makeup collection that is inspired by this superhero. Another example of beauty brands adopting various pop culture themes is the Glamspin, a series of lip balms that are offered in the same fidget spinner format that has taken over the Internet.

With young consumers understandably being more cost conscious, brands are unsurprisingly ensuring that they offer products that are both playful and affordable. The ETUDE HOUSE popsicle-themed lip tints are one example of this, as they retail at only $6.50 each.
7
Score
Popularity
Activity
Freshness
25
Affordable Infused Facial Shimmers
Affordable Infused Facial Shimmers
Elf Cosmetics' Facial Whip Comes in a Range of Flattering Tones
<
24
Carbonated Facial Creams
Carbonated Facial Creams
Botanic Farm Has a Uniquely Formulated Cream for the Face
<
23
Affordable Dual-Purpose Blush Sticks
Affordable Dual-Purpose Blush Sticks
The Sephora Collection Blush & Luminizer is Great for Travel
<
22
Boy Band-Inspired Cosmetics
Boy Band-Inspired Cosmetics
Lottie London's 'Blush Crush' Shades are Named After Heartthrobs
<
21
Glittery Pride-Celebrating Makeup Sticks
Glittery Pride-Celebrating Makeup Sticks
The Milk Makeup Brand is Celebrating Pride
<
20
Affordable Heart-Shaped Highlighters
Affordable Heart-Shaped Highlighters
Makeup Revolution's Highlighter Features Three Blended Shades
<
19
Amazonian-Inspired Makeup Collections
Amazonian-Inspired Makeup Collections
The Walgreens Wonder Woman Range is Affordably Priced
<
18
Celebrity Vacation-Inspired Makeup
Celebrity Vacation-Inspired Makeup
Kylie Jenner's New Vacation Edition is Full of Shimmery Shades
<
17
Ultra-Affordable Cosmetic Collections
Ultra-Affordable Cosmetic Collections
Beauty Pie's 10-Piece Skincare Range is Priced Under $10
<
16
Iconic Teen Film-Inspired Cosmetics
Iconic Teen Film-Inspired Cosmetics
Storybook Cosmetics Will Launch a 'Mean Girls' Palette in Fall
<
15
Convenient Summer Lip Kits
Convenient Summer Lip Kits
These New Linda Rodin Products are Perfect for Adding a Pop of Color
<
14
Mermaid-Inspired Cosmetics
Mermaid-Inspired Cosmetics
The Stila Magnificent Metals Mermaid Liquid Shadows are Festival-Ready
<
13
Socialite Sister Makeup Collections
Socialite Sister Makeup Collections
Kylie and Khloe are Teaming Up to Launch a New Koko Kollection
<
12
All-Natural Iridescent Highlighters
All-Natural Iridescent Highlighters
Chaos Makeup's Rainbow Highlighter Has Buildable Coverage
<
11
Celebrity MUA Collections
Celebrity MUA Collections
Kardashian Makeup Artist Joyce Bonelli is Launching Her Own Line
<
10
Reactive Color-Changing Lip Balms
Reactive Color-Changing Lip Balms
The Winky Lux Glimmer Balm Changes Color Based on the Individual
<
9
Pirate-Themed Makeup Lines
Pirate-Themed Makeup Lines
The LORAC Pirates of the Caribbean Range is Inspired by the New Film
<
8
Unicorn-Themed Face Masks
Unicorn-Themed Face Masks
BioBelle's #UnicornGlow Masks Brighten Skin and Reduce Fine Lines
<
7
Millennial Anti-Aging Cosmetics
Millennial Anti-Aging Cosmetics
'Nia' is a New Skincare Line to Keep Youth Looking Youthful
<
6
Video Game Cosmetics Collections
Video Game Cosmetics Collections
The Shu Uemura x Super Mario Collection is Focused on Playtime
<
5
Disney Movie-Themed Makeup Collections
Disney Movie-Themed Makeup Collections
Lorac is Now Offering a Beauty and the Beast Makeup Set
<
4
Social Media Influencer Schools
Social Media Influencer Schools
Yiwu Industrial & Commercial College Helps Students Become Stars
<
3
Childlike Designer Cosmetics
Childlike Designer Cosmetics
The Moschino X Sephora Makeup Line is Accessibly Priced
<
2
Popsicle-Themed Lip Tints
Popsicle-Themed Lip Tints
The ETUDE HOUSE Lip Tints Have a Summery Inspiration
<
1
Fidget Spinner Lip Balms
Fidget Spinner Lip Balms
The Glampsin Takes Advantage of the Current Popularity of Fidget Spinners
<