Lottie London's 'Blush Crush' Shades are Named After Heartthrobs

 - Jun 20, 2017
References: global.ulta & hellogiggles
Zayn, Nick, Drake and Harry are the names of Lottie London's new Blush Crush Powder Blusher cosmetics, each of which represents a well-known heartthrob from the music industry, including the members of boy bands like One Direction and the Jonas Brothers, as well as standalone artists.

The blendable, highly pigmented powder blushes are offered in a range of shades that are packaged, branded and priced to appeal to young cosmetic users of Generation Z. While Millennials may identify a shade like 'Justin' as a throwback to their love of NSYNC, younger music fans will see the product as a tribute to Justin Bieber.

The new powder blush products are exclusively available online through Ulta Beauty, making it enticing to collect as many of the affordable makeup shades as possible with a single purchase.