The ETUDE HOUSE lip tints are a new addition to the brand's offerings that offer a playful packaging aesthetic that was inspired by the upcoming summer months.
ETUDE HOUSE is a popular Korean beauty label and is offering a new collection called the 'Dear Darling Water Gel Tint,' which comes in six different shades. These shades include an Apricot Red, a Peach Red, and a Shark Red, among others. The lip tints provide moisturizing benefits and are featured in endearing packaging shaped like popsicles, ice creams and popular summer snacks like watermelon.
The ETUDE HOUSE lip tints function as an excellent example of how brands are able to make themselves stand out in competitive markets, through something as simple as highly distinct branding.