Storybook Cosmetics, a brand that was founded by three sisters, will be releasing a palette that's themed around 'Mean Girls,' the teen comedy that was written by Tina Fey.
Although little information has been given concerning the palette so far, it's likely that it will be heavy on shades of pink to celebrate the friend group's Wednesday tradition. In reference to the mean-spirited book that the girls collected gossip in, Storybook Cosmetics' palette will be similar in appearance to the Burn Book -- with cut-out letters and scribbles covering its bright pink covers.
As Storybook Cosmetics will be partnering with Paramount Pictures for the palette, consumers are guaranteed a series of eye shadow shades that are fit for Cady, Regina, Gretchen, and Karen.
What Makes This Trend Stand Out
- Film-inspired Makeup Palettes
- The release of a 'Mean Girls' themed palette by Storybook Cosmetics suggests a trend of cosmetics brands partnering with popular films to create themed palettes.
- Nostalgia Marketing
- Storybook Cosmetics' use of iconic teen films like 'Mean Girls' in their product line demonstrates a trend of nostalgia marketing and capitalizing on the millennial market's love for all things 90s and 2000s.
- Customizable Makeup Branding
- By designing a palette with a 'Burn Book' appearance, Storybook Cosmetics hints at a trend of cosmetics brands offering customizable branding options to consumers, allowing for a more personal connection to the products they use.
Sectors Adopting This
- Cosmetics
- Storybook Cosmetics' release of a movie-themed makeup palette points to a trend in the cosmetics industry where collaborations with popular films or television shows can be used to create buzz for new releases.
- Film and Entertainment
- The partnership between Storybook Cosmetics and Paramount Pictures for the 'Mean Girls' palette highlights the potential for film and entertainment industries to expand their branding collaborations with the cosmetics industry.
- E-commerce
- As Storybook Cosmetics is an e-commerce brand, their partnership with Paramount and consequent release of a 'Mean Girls' palette highlights the potential for e-commerce brands to use unique collaborations to stand out among competitors and create a loyal consumer base.
