The beauty brand HipDot launched a line of eyeshadow palettes inspired by quarantine activities. Throughout the COVID-19 pandemic, many turned to classic board game activities to keep busy while in isolation. Game night classics, such as Monopoly, once again became family favorites. Playing off this board game revival, HipDot designed eyeshadow palettes after some of the most popular children's games. The brand collaborated with toy company Hasbro to create the HipDot x Game Night collection.
The collection features three unique palettes inspired by Monopoly, Ouija, and Play-Doh. The Monopoly Money Moves Palette retails for USD 30 and resembles the real-life Monopoly game board. It comes complete with 14 pigmented colors all placed in the spot of the board game's most popular 'properties.' The Ouija Palette and Play-Doh Super Color Palette equally mimic the aesthetic of their real-life board game.
The HipDot x Game Night palettes make applying makeup playful and nostalgic.
Image Credit: Hasbro
What's Driving This Trend
- Board Game-inspired Fashion
- Fashion brands could explore creating clothing and accessories inspired by classic board games like Monopoly and Ouija.
- Pop Culture Makeup Collections
- Makeup brands could collaborate with popular toy brands and offer themed makeup lines like the HipDot x Game Night collection.
- Nostalgic Product Reimaginings
- Companies could create products that tap into a sense of nostalgia for classic childhood activities, like HipDot's Game Night-inspired eyeshadow palettes.
Who This Affects Most
- Toy Industry
- Toy brands could explore collaborations with other industries to create hybrid product lines like the HipDot x Game Night collection.
- Cosmetics Industry
- The cosmetics industry could offer more playful and themed collections inspired by toys, games, and other nostalgic childhood activities.
- Fashion Industry
- Fashion brands could explore incorporating childhood nostalgia into their designs with collaborations and themed collections.
