Smashbox x The Suicide Squad is a limited-edition makeup collection that ties in with the upcoming superhero action-adventure film and it's full of legendary shades and high-performing pigments. The brand, known for its primers, is introducing its primer-infused formulas with packaging that references characters from the franchise like Harley Quinn, Polka-Dot Man and Ratcatcher 2. For each character, the movie's Makeup Department Head, Heba Thorisdottir, will be sharing a series of character-inspired tutorials.
The collection introduces five shades of Be Legendary Lipstick and the same number of Always On Cream Shadow shades. Following this summer release, for the fall, the brand will be launching a Harley Quinn Makeup Kit just in time for Halloween.
Key Themes Behind This Trend
- Character-inspired Beauty Collections
- Opportunity for brands to collaborate with movies and TV shows and create makeup collections that reflect the characters from those franchises.
- Packaging as a Marketing Tool
- Opportunity for brands to use unique packaging designs that grab attention and create a memorable experience for consumers.
- Celebrity-inspired Makeup Tutorials
- Opportunity for makeup artists and influencers to collaborate with popular movies and TV shows to create tutorials inspired by the characters and introduce new makeup looks to their audiences.
Where This Applies
- Beauty and Cosmetics
- Opportunity for the beauty industry to collaborate with entertainment franchises and create limited-edition makeup collections that cater to their fans.
- Film and Television Production
- Opportunity for movie and TV show production teams to collaborate with beauty brands and incorporate their characters' looks into limited-edition makeup collections.
- Marketing and Advertising
- Opportunity for marketing and advertising professionals to use unique packaging designs and character-inspired makeup collections to create brand awareness and engage with consumers in a new way.
