As critics have been busy praising the new Wonder Woman movie that stars Gal Gadot, consumers and brands alike have been growing more excited for its release, which has resulted in collections like the Walgreens Wonder Woman makeup line.
Previously released in 2016, the retailer decided to bring back the collection in order to take advantage of the hype surrounding the iconic heroine. In addition to the previously released Walgreens Wonder Woman makeup line, the newest edition will include "cosmetics bags, stunning red-bristled makeup brushes, and lip and eye products inspired by the character."
As POPSUGAR Beauty reports, all of the products will be available exclusively at Walgreens stores, where the prices may vary depending on the location.
Why This Trend Is Growing
- Superhero-inspired Makeup Collections
- The popularity of superhero movies has created an opportunity for the cosmetics industry to create makeup lines inspired by iconic characters.
- Affordable Makeup Collections
- Retailers can take advantage of the consumer desire for more affordable makeup by offering their own lines of budget-friendly cosmetics.
- Exclusively Offered Makeup Lines
- Retailers can create exclusive partnerships with makeup brands to offer unique products only found in their stores.
Industries Being Reshaped
- Cosmetics
- As consumers become increasingly interested in themed makeup collections, there is an opportunity for cosmetics companies to produce and market their own superhero-inspired lines.
- Retail
- Retailers can collaborate with makeup brands to create exclusive collections that will attract customers to their stores.
- Film and Entertainment
- The popularity of superhero movies has created opportunities for brands to capitalize on the hype and create merchandise, such as makeup, inspired by the characters.
