Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Antioxidant Watermelon Masks

Glow Recipe's Overnight Face Mask Has a 5,000-Person Waitlist

— May 24, 2017 — Fashion
K-beauty brand Glow Recipe launched a new overnight face mask that is in extremely high demand—about 5,000 people have their names on the waitlist to receive the product.

The $45 "pillow-proof" Watermelon Glow Sleeping Mask can be used as either a nourishing overnight treatment or a regular wash-off face mask to hydrate the skin in as little as just 10 minutes.

True to its name, the Watermelon Glow Sleeping Mask is made with both the watermelon flesh and its rind, since these antioxidant- and vitamin-rich ingredients are commonly used in Korea to calm inflamed, irritated skin. Some of the other highly nourishing whole food ingredients that are included in this Korean beauty retailer's own product include extracts from seaweed, pumpkin, cabbage, banana and sweet potato.
Trend Themes
1. High-demand Face Masks - Glow Recipe's watermelon face mask has a 5,000-person waitlist, showing the growing demand for innovative skincare products.
2. Nourishing Overnight Treatments - The watermelon face mask can be used as an overnight treatment, indicating a trend towards convenient and effective skincare routines.
3. Whole Food Skincare Ingredients - The use of natural, whole food ingredients like watermelon, seaweed, and pumpkin in skincare products aligns with the trend towards clean and organic beauty.
Industry Implications
1. Beauty and Cosmetics - The high demand for innovative face masks presents opportunities for beauty brands to develop unique and effective skincare products.
2. K-beauty - The popularity of K-beauty shows the potential for Korean skincare brands to disrupt the global beauty industry with their unique and effective products.
3. Health and Wellness - The use of nourishing and natural ingredients in skincare highlights the intersection between the beauty and wellness industries, creating opportunities for collaboration and innovation.
4
Score
Popularity
Activity
Freshness