There are many collections with great and innovative treatments in the beauty industry, but it's often the case that these serums, creams and masks don't meet the affordable skincare products test. With this market gap in mind, beauty brands like The Ordinary strive to give a cost-effective solution without compromising quality for the budget-friendly Millennial. This business model not only allows and encourages youth to take better care of their skin, but also boycotts innovative stagnation through price mark-ups in otherwise old technology.
The overall honesty in the presence of such Millennial-targeting brands is pioneering both on the level of affordable skincare products and as a main player in the shift of the consumer's insight within the skincare industry.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
