'H&M Conscious' is the new skincare collection from the famed fast fashion retailer. The organic beauty line follows a number of company-wide initiatives that have aimed to make the brand more sustainable.
H&M Conscious is a natural skincare collection that includes 30 different skin, hair and body products. Each product is organic, meaning it is made without the use of GMOs, parabens or silicone. The products are also free from the kinds of synthetic dyes and perfumes found in other mainstream beauty products. And it is not just the products themselves that are better for the environment. The containers that the products are packaged in are made from recycled materials, making them an environmentally-friendly option.
Price between $7 and $13, the new collection makes natural skincare solutions affordable for the average consumer.