'The Ordinary' Skincare Chooses Quality Over Fancy Packaging
References: ordinaries & newbeauty
'The Ordinary' skincare is a line of anti-aging serums from Canadian beauty brand Deciem. While the serums offer all the benefits of top shelf beauty brands and anti-aging products, they set themselves apart through affordability. No product in The Ordinary skincare line costs more than $15, and many cost less than $10.
The Ordinary products have straightforward names that stay true to the no frills ethos of the skincare line. In fact, the products are simply named after their active ingredients: 'Advanced Retinoid 2%' or 'Niacinamide 10% + Zinc 1%,' for example.
The Ordinary bolsters its minimalist brand and affordable prices with its packaging. Each anti-aging product comes in a simple one ounce container, and the label has little more than the company's name and the ingredients listed in a bare Helvetica font.
The Ordinary products have straightforward names that stay true to the no frills ethos of the skincare line. In fact, the products are simply named after their active ingredients: 'Advanced Retinoid 2%' or 'Niacinamide 10% + Zinc 1%,' for example.
The Ordinary bolsters its minimalist brand and affordable prices with its packaging. Each anti-aging product comes in a simple one ounce container, and the label has little more than the company's name and the ingredients listed in a bare Helvetica font.
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