'The Ordinary' Skincare Chooses Quality Over Fancy Packaging
References: ordinaries & newbeauty
'The Ordinary' skincare is a line of anti-aging serums from Canadian beauty brand Deciem. While the serums offer all the benefits of top shelf beauty brands and anti-aging products, they set themselves apart through affordability. No product in The Ordinary skincare line costs more than $15, and many cost less than $10.
The Ordinary products have straightforward names that stay true to the no frills ethos of the skincare line. In fact, the products are simply named after their active ingredients: 'Advanced Retinoid 2%' or 'Niacinamide 10% + Zinc 1%,' for example.
The Ordinary bolsters its minimalist brand and affordable prices with its packaging. Each anti-aging product comes in a simple one ounce container, and the label has little more than the company's name and the ingredients listed in a bare Helvetica font.
The Ordinary products have straightforward names that stay true to the no frills ethos of the skincare line. In fact, the products are simply named after their active ingredients: 'Advanced Retinoid 2%' or 'Niacinamide 10% + Zinc 1%,' for example.
The Ordinary bolsters its minimalist brand and affordable prices with its packaging. Each anti-aging product comes in a simple one ounce container, and the label has little more than the company's name and the ingredients listed in a bare Helvetica font.
Trend Themes
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Affordable Skincare — Disruptive innovation opportunity: Develop skincare products that offer high-quality ingredients at affordable prices, similar to The Ordinary line.
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Minimalist Packaging — Disruptive innovation opportunity: Create packaging with minimalistic design and simple labeling, focusing on the brand's name and key ingredients.
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Ingredient-focused Naming — Disruptive innovation opportunity: Name products after their active ingredients to emphasize transparency and simplicity, as seen in The Ordinary line.
Industry Implications
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Beauty and Skincare — Disruptive innovation opportunity: Introduce cost-effective skincare products with minimalistic packaging and ingredient-focused naming to attract price-conscious consumers.
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Personal Care Retail — Disruptive innovation opportunity: Emphasize affordability, simple packaging, and ingredient transparency in personal care retail products to compete with high-end brands.
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Cosmetics Manufacturing — Disruptive innovation opportunity: Produce anti-aging serums and skincare products with high-quality ingredients, minimalist packaging, and straightforward naming conventions for cost-conscious consumers.
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